Roderick Henry "Rory" Sutherland (born 12 November 1965) [1] is a British advertising executive. He is the vice chairman of the Ogilvy & Mather group of companies.

Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment.

Jan 29, 2026 · Rory Sutherland did not open his Predictions session with optimism. “My predictions for 2026 are slightly pessimistic,” he said, before outlining what he sees as the dominant mindset across ...

Rory Sutherland is the Vice Chairman of Ogilvy UK and the founder of the behavioural science practice. He writes the Spectator's 'Wiki Man' column, presents series for BBC Radio 4, serves on the ...

Nov 19, 2024 · Exclusive interview with Rory Sutherland, Vice Chairman of Ogilvy. He reveals why logic is overrated, how psychology drives behaviour, and why the irrational choice is often the right one.

Apr 8, 2026 · Advertising guru – and the Spectator’s Wiki Man columnist – Rory Sutherland joins Damian Thompson for this episode of Holy Smoke. In a wide ranging discussion, from Sigmund …

Nov 26, 2022 · News Latest Wales News Monmouthshire The Welsh schoolboy who became a marketing genius working with the world's biggest companies Rory Sutherland has known what he …

Oct 28, 2024 · Rory Sutherland is reaching for an analogy to describe his newfound status as one of the UK’s most viral TikTokers. “It’s a bit like Lord Byron, I woke up and found myself famous.” That he ...

Apr 2, 2026 · Rory Sutherland: ‘Business is a game – here’s how to play it’ The behavioural scientist and vice chairman of Ogilvy talks leadership and the power of workplace culture - and what tennis ...

Jul 27, 2025 · In a world where social media often celebrates youth, glamour and carefully curated perfection, Rory Sutherland is a breath of fresh, unfiltered air. A veteran advertising executive with a …