With a $1.4 billion deal for Vibe.co, Walmart is aiming to capture the ad dollars of smaller brands.

Walmart is one of the nation’s more prominent advertisers, but, increasingly, it’s looking to become a bigger sell of ...

Walmart will buy Vibe.co, a self-serve video ad platform, in hopes of attracting more small and medium-sized advertisers to ...

The company’s last major deal was the acquisition of smart TV-maker Vizio, which Walmart paid $2.3 billion for in 2024 to ...

Walmart has agreed to acquire the connected TV advertising platform Vibe.Co to help build out its commerce media business. The retailer said Tuesday that the deal is expected to close by the end of ...

Walmart's reported $1.4bn Vibe.co deal values the CTV ad startup at 12.6x revenue. Inside its bet to catch Amazon in retail media.

The retail giant is purchasing Vibe.co, a company that enables advertising through connected TVs.

Walmart and Vibe.co today announced they have entered into an agreement under which Walmart will acquire Vibe.co, a self-serve, connected TV (CTV) ...

The deal will expand its CTV ad capabilities in ways that could have a long-term impact on ad sales efforts by local broadcasters When you purchase through links on our site, we may earn an affiliate ...

Walmart scored the deal everyone's talking about at Cannes Lions this year. Buying Vibe.co signals its intent to rival Meta, ...

The Vibe.co deal, expected to close by the end of fiscal year 2027, will bring the platform’s self-serve CTV technology into Walmart Connect, Walmart’s commerce media business. Walmart said it does ...

Walmart announced it has entered into an agreement to acquire Vibe.co, a self-serve CTV ad platform that aims to simplify ...