EA's sports games have already had in-game sponsorships and brand deals. With EA Advertising, expect even more.

CHICAGO – When EA Sports picks the Madden NFL cover athlete for the game franchise's annual release, it does so with intention. "Obviously, we’re looking at season performance. We’re looking at the ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. NBC Sports makes its first foray into doing ...

Caleb Williams is making Chicago Bears history off the field, becoming the first player from the iconic franchise to be a Madden cover star.

Football gaming season is starting to ramp up, and EA Sports has officially kicked off the hype cycle for its two biggest football franchises. In a coordinated social media announcement, the official ...

Chicago Bears quarterback Caleb Williams may have just inherited the dreaded Madden curse, as a leak shows the “Iceman” on the Madden NFL 27 cover. Williams certainly seems deserving of the video game ...

EA College Football 27 launches July 9, 2026 on PS5, Xbox and PC, with MVP+ early access starting July 2. Here's the full ...

EA Sports showed off the cover of the Madden NFL 27 video game on Wednesday, featuring Chicago Bears quarterback Caleb Williams.

Can Williams change the tide after Barkley's latest season was indicative of the long-alleged Madden curse? We broke down Madden cover stars that couldn't.

Chicago Bears quarterback Caleb Williams is on the cover of Madden NFL 27, the first Bear ever to grace the primary cover of the massively popular video game.

Caleb Williams called his Madden NFL 27 cover a childhood dream come true as the Chicago Bears quarterback enters a pivotal third NFL season.

Founded in 1982 by a former Apple executive, EA grew to have a major influence in the gaming world in the U.S. and beyond.