Here we review three experiments conducted on consumer behavior and discuss how leveraging these studies can boost your startup’s performance. Startups are synonymous with innovation. In this fiercely ...

Shaping behavior has always been an integral part of design, but whether the design is good for users isn’t always clear cut. Since first being coined as a term in 2010, Behavior Design has grown in ...

Design of experiments (DoE) is an efficient method for planning experiments. DoE involves intentionally changing one or more input-process factors – also known as independent variables – to observe ...

Almost no one will ask you to show them more ads. We know ads are a powerful advertising medium and great for generating leads and sales. But your website users? A recent WARC report found that 53% of ...

We test an information theory of prosocial behavior whereby ego utility and self-signaling crowd out the effect of consumption utility on choice. The data come from two field experiments involving ...