The CEO of TripAdvisor, Steve Kaufer, has a motto: “If it’s worth doing, it’s worth measuring.” Which is why TV had to prove itself before earning a spot on the travel review site’s media plan. Until ...

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TripAdvisor said it believes its revenue prospects in advertising are rosy, bolstered by new products and its deep swath of data that enables effective audience targeting. In the company's latest ...

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TripAdvisor has launched an ad product that enables restaurant owners to promote their business to diners through sponsored placements on the travel and restaurant reviews site. Through TripAdvisor ...

TripAdvisor has unveiled a first for the travel advertising industry by launching a ‘Delayed Ad Call’. In a move designed to increase the client’s confidence in the value of display advertising as ...